getting started

We’re inviting bottled water companies to submit their product information to be featured in our comprehensive smart phone app. Your bottled water product has a great place in our definitive digital guide. Bottled waters in every price range deserve a place in the guide and have an important place in the lives of consumers. We will be rating products based on simple criteria, most of which you may already provide to consumers, we’re just making it easier and faster for your customers to make an informed decision when purchasing bottled water products. We hope to make the purchasing and consuming experience a little more fun and interesting. Besides accessing information about your product quickly and easily, caféHydrate will feature Editors’ Choice, Best in Class and other awards like Best on the Go Hydration, Best Packaging, Best for the Money and other cool categories. We also give a portion of our proceeds to clean water initiatives and non-profit organizations around the world, see our Giving Back section of this website to learn more. We’re excited to announce caféHydrate will be launching Spring of 2012. Our new app is like nothing else out there in the market today. We will have the potential of reaching 150 million thirsty smart phone users upon launch. We will be regularly adding additional features and platforms and our consumer reach will be ever expanding.

Consumers can easily search by brand name or product type and we’ll highlight the features that make your product unique including packaging image and product details. Other features include:

• Background story of your product’s history and map of source
• caféHydrate product review and grade rating (A to C scale)
• Customer reviews — positive, kind or constructive
• Product specifications with notes
• Editors’ Choice and Best in Class awards
• Consumers can save product data to favorites for purchase reminders
• Recommendations for pairing your water with meals, dish or an activity
• Link to your products website
• All ranges of bottled water product types are included
• Easy to use interface and world-class app design and functionality
• Potential exposure to 150 million smart phone users
• caféHydrate is the only guide of its kind — anywhere
• It’s visual, it’s easy and it’s positive
• Plus many more exciting features

Our digital app is here to help! We strive to provide a simple and easy way for consumers to access basic and interesting information provided by your company. We put all the information together and in one place for the consumer to access quickly and easily. We’ll also include cool information like history, company background, journey and the story of your water, special features or techniques used or what ever it is that makes your product different. Our focus is to bring together all the important features that make each brand unique and help consumers decide quickly, easily and with confidence which is best for them when making a purchasing decision.

cafeHydrate is:

• A quick easy way for consumers to get basic information about a product or brand that they are currently consuming
• A way for consumers to decide which bottled water is best for them based on their health needs, lifestyle, budget or occasion
• A fun and entertaining conversation starter based on the background story and history of your product
• A way to know where the water is coming from and the interesting process it went through to get here
• A way for consumers to learn about the different tastes of water and the attributes that make it that way
• An enabler for consumers to quickly compare brands on a crowded shelf
• A way to help the consumer make an informed decision and purchase with confidence
• Suggestions as to what type of water is best with which foods or activities, like a wine guide
• A way to encourage consumers to try different brands, spark interest, or reinforce confidence in their current brand of choice
• Consolidation of much of the information that you already share about your product
• Beautiful in layout, world-class design, photography, user interface and functionality
• An easy to use and cost effective mobile phone app
• A benefactor to clean water initiatives and non-profit health organizations around the world

cafeHydrate isn’t:

• A negative place to complain about bottled water, the industry or a particular brand
• Skimpy or inaccurate information
• A place to give a product a poor rating or a “not recommended for purchase” type message

According to our research, many consumers are frustrated when purchasing bottled water. They don’t seem to have the time, power or necessary tools at their finger tips to easily make an educated decision when purchasing water, especially when standing in the water aisle at the local store. They have a concern about what is it exactly they are buying and wonder if the chosen brand is really the best for them. Consumers also wonder what are the real differences between the brands are besides carbonation, still, price, packaging and country of origin. The questions and concerns about contents are endless. Consumers are also aware that the bottled water industry is relatively unregulated. Some consumers wonder if the water they are purchasing is really better than tap. They aren’t sure why exactly other than it’s just better and perhaps professionally filtered. That said, we see the bottled water industry becoming much more significant in the coming years, especially in the US and Europe as consumers become more concerned about their health and the affects the environment is having on them and vice versa. Because of these concerns, consumers are becoming more interested and educated about bottled waters. They look at bottled waters for many reasons including health, hydration and even status. Bottled water is gaining significance at the dining table along side or in replacement of fine wine as well.