caféHydrate is committed to the health of our planet and environmental stewardship. We donate 1% of our total sales to non-profit organizations in support of health and environmental causes, clean water initiatives in particular. cafeHydrate has a genuine interest in opportunities that support green projects, not just in the US but also in other parts of the world. Our contributions of 1% allow us to do just that. Each quarter we pick a new organization to support which demonstrates the scope and permanent nature of our involvement in environmental work. The conviction of environmental protection and good corporate citizenship are core business principles of caféHydrate and we consider that our responsibility as a company.
This quarter, our current supported organization of choice is AIDS/LifeCycle. AIDS/LifeCycle is a fully supported, 7-day bike ride from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS. Every year, this landmark ride through beautiful California delivers a life-changing experience for thousands of participants from all backgrounds and fitness levels united by a common desire to do something heroic.